Reservation System Ensures Orderly Launch Of New iPad In China

Sanlitun store Apple sales

The Next Web noted that as Apple launched the third-generation iPad (also known as The New iPad or iPad 3) in China to small, orderly crowds were seen at stores.

This time, Apple successfully avoided a repeat of the chaotic iPhone 4S launch back in January that forced Apple to temporarily halt in-store sales of the device in the country.

The New iPad launch appears to have gone much more smoothly in part due to a reservation system that Apple deployed to help minimize lines and thwart scalpers seeking to soak up available supplies and resell the devices for significant profits.

Prospective customers were required to pre-register for their in-store purchases by Thursday noon last week. Upon registering, the customers received designated appointment times on Friday to come pick up their iPads.

As of now, today, there is no sign of the scalper contingent, which is typically out in full force for Apple product launches in China – the computer giant’s second largest market.

According to staff at the Sanliutin Apple Store, iPad sales will continue to be reservation-only indefinitely. Customers can reserve the new iPad daily from 9am-12pm and will be assigned a pickup time for the following day or later.

Crowds at the Sanlitun store were sparse under the new reservation system. The store opened two hours early at 8:00 AM but with only ten people in queue by 8:30 AM.

Source: Mac Rumors

Image Source: The Next Web

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