Desperate times, call for desperate measures. With BlackBerry’s prospects for a profitable future are falling faster than ever, it comes as little surprise that its makers Research In Motion (RIM) will do just about anything these days to gain some attention and generate some sales.
According to published reports late Monday, it was the RIM was behind the controversial “Wake Up” campaign that transpired outside of an Apple store and other well-populated and traveled areas in Australia.
RIM’s protest at the Apple store involved a flash mob of black-clad demonstrators shouting at customers to “wake up.”
Initial rumors speculated that Samsung was behind the ordeal.
RIM has admitted its act:
“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia.”
The campaign has been designed to help draw attention toward the looming BlackBerry 10’s release. RIM says that the company has further surprises in store for 7 May 2012, when it will make a revelation of sorts that will help show Australians and others what a smartphone for business can and should be able to do.