Samsung is entering the business of mobile advertising and create a competitor for Apple’s iAd. The South Korean tech giant is working with OpenX Technologies on a project that would let advertisers place ads on its mobile devices.
The Wall Street Journal (WSJ) reported that this new service will also compete with Google’s own mobile advertising.
Samsung is the leading Android handset maker and the Number Two smartphone manufacturer behind Apple. It sells millions of mobile phones each quarter and thus, sees on-device advertising as a chance to grab some extra revenue from its phones.
OpenX Chief Executive Tim Cadogan told WSJ:
“This is the first time any device manufacturer has entered the ad tech space in this way. It is becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix.”
Can Samsung compete with Apple and Google in the field of mobile advertising, given the fact that these players are here for long while Samsung is entering now. Share your thoughts with us.