Samsung is at it again. Still focussing of ridiculing Apple rather than promoting their product or achievement.
Their last advertisement was supposed to highlight the fact about their association with Super Bowl but they ended up ridiculing Apple Fanboys who would not mind standing in a queue to buy an iPhone 4S. A teaser of this advertisement was released last week.
This time, once agin they have focussed on ridiculing Apple. Samsung’s latest advertisement aired during a break in the fourth quarter of the Super Bowl XLVI on 5 February 2012. The 90-second spot, was set to the British band, The Darkness’ 2003 hit “I Believe in a Thing Called Love,”. It depicted Apple users being tired of waiting for “the next best thing” and decided to convert to the new Samsung product. If an estimate provided by the financial blog 24/7 Wall Street is to be believed, this advertisement estimated out to cost roughly $10.5 million in airtime alone. It included cameos from The Darkness lead singer Justin Hawkins and Chicago Bears’ standout linebacker Brian Urlacher. This commercial reminds of various previous commercials that ridiculed Apple fanboys for standing in a queue.
This is the video of that advertisement.
This ad started with the typical hipsters waiting in line for what is assumed to be the launch of the new iOS device. They are complaining and whining about how long they have been waiting when one of them spots a Galaxy Note and ends up asking “what is that?!” Here comes the surprising twist (compared to older advertisements) and soon everyone is using the Galaxy Note to make movies, take pictures, and even grab an autograph from Urlacher. The “barista” character from previous ads in the campaign also appeared in this ad saying, “well that was over the top,” at the end of the commercial.
The Galaxy Note is Samsung’s new device, larger than a phone but smaller than a table. It sports a 5.3 inch screen, a 1280×800 pixel screen, a 1.5 GHz dual core processor, 16 GB of internal memory, an SD card reader, and 4G-connectivity.
Tell us your opinion about this commercial.