Tag : acquisition

Beats Acquisition To Bring “Culturally Aware” Managers to Apple

Beats_by_Dre_iPhone_MJ_Rodriguez-PhotographyAccording to a report published by Tech Crunch, employing “culturally aware” managers at Apple is a signal of why Apple is interested in acquiring Beats.

The reports outlines that Jimmy Iovine and Dr. Dre are influential entrants in the company, and that the engagement fits Tim Cook’s recent hiring of fashion-oriented managers like Angela Ahrendts from Burberry, Wearable expert Ben Shaffer from Nike, and Paul Deneve from Yves St. Laurent.

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Apple’s possible Acquisition Of Beats

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Apple is said to close an acquisition with Beats Electronics, the California based producer of audio products and equipment. The company was founded by rapper and hip-hop producer Andre “Dr. Dre” Young and Interscope-Geffen-A&M Records chairman Jimmy Lovien, the company chiefly produces products under the brand “Beats by Dr. Dre”. According to Financial Times, the deal could be finalized anytime next week if negotiations go smoothly.

Although I think Apple’s buying Beats has nothing to do with headphones. All about Spotify & cloud-streaming music services iTunes.

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