Tag : Apple 3rd Quarter Earning

Is Apple Losing Out On its Own Hype?

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Apple, on Tuesday reported its earnings for the third Quarter, in which it sold 26 million iPhones. This is less than the expected 28 to 29 million considering that it sold around 35 million units of iPhone in the second Quarter.

Analysts believe that this is because of the hype that was created by rumors about the release of iPhone’s latest model, iPhone 5 in October this year. Why will prospective customers buy the current model when they knew that its latest version will be released few weeks from now?

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