Tag : Apple iAd cut by 70%

Apple Reduced iAd Rates By 70%

Bloomberg reports that Apple has reduced its iAd prices by up to 70%. The reason behind the huge cut is that as some exhibition area clients are using Apple rival services.

Bloomberg on their site mentioned that a year ago when Apple launches iAd, companies like Citigroup Inc. (C) and J.C. Penney Co. were being priced at $1 million or more to carry out ad campaigns. Now these days those companies are not using iAd and Apple was forced to reduce the packages for more or less as $300,000 as reported by some people to the site and request not to be named because the prices are confidential.

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