Last year, Andy Miller, the executive once in charge of Apple’s not-so-successful iAd operation, decided to leave Apple.
Last year Andy Miller, Apple’s previous Vice President (VP) of Mobile Advertising, left his position at Apple’s iAd team to become a partner at venture firm Highland Capital. The Cupertino, California-based company hired Todd Teresi from Adobe to replace Miller and fill in the position.
Samsung is entering the business of mobile advertising and create a competitor for Apple’s iAd. The South Korean tech giant is working with OpenX Technologies on a project that would let advertisers place ads on its mobile devices.
According to online reports, app developers would now receive 70% revenue generated by iAds in their application. Previously they received 60% revenue. Now it is a 10% increase from their previous arrangement.
Apple Inc has appointed Adobe Systems Inc’s Todd Teresi to head its iAd mobile-advertising business. Teresi is the former vice president of Adobe’s media solutions group. He was brought in to lead Apple’s mobile advertising platform. For those who are not aware of iAd, it only works on Apple devices.
The new version of iAd has been released by Apple. That’s right! You can use iAd Producer 2.0 for mobile advertising.