Tag : Apple iAd

iAd Executive Leaves Apple

Mike Owen

Last year Andy Miller, Apple’s previous Vice President (VP) of Mobile Advertising, left his position at Apple’s iAd team to become a partner at venture firm Highland Capital. The Cupertino, California-based company hired Todd Teresi from Adobe to replace Miller and fill in the position.

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Samsung To Create iAd Competitor

Samsung Logo

Samsung is entering the business of mobile advertising and create a competitor for Apple’s iAd. The South Korean tech giant is working with OpenX Technologies on a project that would let advertisers place ads on its mobile devices.

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Developer iAd Revenue Share Now 70%

iAds

According to online reports, app developers would now receive 70% revenue generated by iAds in their application. Previously they received 60% revenue. Now it is a 10% increase from their previous arrangement.

  • Posted on 4 Apr 2012
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  • In News
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Adobe Officer To Lead Apple’s iAd

iAd Logo

Apple Inc has appointed Adobe Systems Inc’s Todd Teresi to head its iAd mobile-advertising business.

Teresi is the former vice president of Adobe’s media solutions group. He was brought in to lead Apple’s mobile advertising platform. For those who are not aware of iAd, it only works on Apple devices.

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Apple Reduced iAd Rates By 70%

Bloomberg reports that Apple has reduced its iAd prices by up to 70%. The reason behind the huge cut is that as some exhibition area clients are using Apple rival services.

Bloomberg on their site mentioned that a year ago when Apple launches iAd, companies like Citigroup Inc. (C) and J.C. Penney Co. were being priced at $1 million or more to carry out ad campaigns. Now these days those companies are not using iAd and Apple was forced to reduce the packages for more or less as $300,000 as reported by some people to the site and request not to be named because the prices are confidential.

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