The Portuguese Association for Consumer Protection, DECO, is unhappy with Apple’s representation of the European Union (EU)’s warranty policy.
Thank God, Apple has tons of can with it. This is because Apple needs to shell out a huge amount of money.
Despite its earlier decision to defend 4 Branding, Apple has blinked now. The iPad-maker has taken a lot of heat over the use of the 4G term in the name of its latest iPad.
After months of fighting with the Australian government, and several other organizations, Apple has finally gave in and removed the ’4G’ branding from its tablet.
The Advertising Standards Authority (ASA) of UK has promised to investigate Apple’s claims of 4G connectivity for the new iPad in the United Kingdom after the Cupertino, California-based tech giant failed to remove all references to “4G” from its UK online store.
Recently, the Australian Competition & Consumer Commission (ACCC) had accused Apple of deceiving consumers by labeling the third generation iPad (also known as iPad 3 or New iPad) as a 4G product. The Cupertino California-based company denied the claims, saying that they never marketed the device as being compatible with Australia’s 4G networks.
Last month, Apple was sued in Australia because of advertising the New iPad (also known as iPad 3) as 4G compatible. Apple was accused of putting up a misleading advertisement because the New iPad is not 4G compatible in Australia.
After offering refund to save its face over accusations of creating a misleading advertisement, Apple has started sending out emails to Australian customers of the new iPad who may have been misled about the advertised “4G” capabilities.
After facing heat in Australia for misleading advertisement, Apple is facing a new complaint over same issue, this time in Norway, Sweden and United Kingdom. Speculations of other countries doing an Australia regarding misleading advertisement of the New iPad are coming true.
Apple is under fire for its iPad 4G marketing in Australia because the new iPad is not compatible with 4G in Australia. Apple is facing legal action from a consumer watchdog group which claims the company’s advertising is misleading.