How Apple “Acquired” iPhone Trademark From Cisco

A book titled, “Inside Apple”, written by Adam Lashinsky was released last week. This book explores the inside world of Apple and shows how secretive Apple is about its functioning policies, trade secrets and marketing tactics.

Scott Forstall Described As Apple “CEO-In-Waiting”

Tim Cook is a great CEO and this is why, Apple wants him to stay with for long time. Apple has promised to offer some new incentives to Tim Cook if he serves as CEO till 2016. In a time like this, if someone starts predicting about the next CEO, it is bound to become…

Adam Lashinsky’s “Inside Apple” To Release On 25 Jan

For past few years, Fortune Sr. Editor Adam Lashinsky had been exploring the inside world of Apple Inc. Earlier this year, Fortune ran a cover story called How Apple works: Inside the world’s biggest startup, and it holds up as a fascinating read.