Silencing rampant rumors about an alleged iPhone ‘mini’ in the works,
Phil Schiller, Apple’s SVP of Global Marketing, said in an interview to a Chinese newspaper that “cheap smart phones will not be developed in order to grab market share away”.
Several analysts and even the Wall Street Journal had speculated in the past few days that Apple may come out with a less-expensive iPhone, following in the footsteps of the iPad mini.
It had earlier seemed that Apple may not want to give up a large segment of users and cede market share to lower end Android and Windows based phones,
If a recent report from The Wall Street Journal is to be believed, Apple may be planning to release a less-expensive iPhone.
The report states that Apple is working on a “lower-end iPhone” that could launch as soon as later this year. It is speculated that the phone would sport a look similar to that of the standard iPhone, but will have a less-expensive body.
Judging by what Apple did with the iPad mini, Apple might build a smaller iPhone with specs of the last generations flagship model.
A cheaper iPhone seems to be the need of the hour as Apple is facing intense competition from all all fronts from handset manufacturers running Google’s Android OS.