Virgin Atlantic Airline today announced the addition of Apple’s iBeacon technology into London’s Heathrow Airport. The airway will be procuring beacons from startup Estimote which will be installed in the airport to send customised messages, promotional offers and deals to the passengers. iBeacon will work in sync with Passbook app for iPhone to deliver this feature.
A Beacon is a small wireless device which is to be placed in a physical space and it broadcasts tiny radio signals to smart devices. Beacons enable exchange of data and information in a retail setup.