Apple along with other social networks such as Google, LinkedIn, and Path know that privacy is heavily based on users’ information. The Cupertino, California-based company is finally taking action toward attempting to correct its mistakes by requiring user permission in iOS 6 before apps can access any sensitive information.
Apple has already provided a few clues as to what it is going to put on the plate for developers at Worldwide Developers Conference (WWDC).
Apple’s security system has some increased security measures that ban user-tracking apps from Apple’s App Store. Now these measures have forced many ad networks to adopt alternative methods to obtain valuable information.
Way back in August 2011, Apple notified developers that it would eventually stop allowing apps to access Unique Device Identifiers (UDIDs), the identification numbers unique to each iDevice. Now, Apple has started rejecting apps that access UDIDs and some developers are scrambling for a solution.
Apple cares about user privacy. When it was discovered that popular app Path secretly uploaded an iPhone user’s entire address book to its servers, Path received strong criticism from media and Apple was forced to get involved because of iPhone.
On Wednesday, 14 March 2012, two US lawmakers asked Apple representatives to brief members of the House Energy and Commerce Committee on the company’s mobile privacy policies. The lawmakers said that a letter from Apple did not answer all of their questions.
Apple is under heavy fire over its privacy policies. Earlier this year, it was discovered that third-party iOS apps could access a user’s address book without their consent.
We reported earlier that according to a research App Store apps would seek (possibly leak) more privacy details of users than the jailbreak apps. The research was conducted in the wake of Path scandal of user data being stored by Path and uploaded without user’s consent.