Tag : swatch

Will iWatch Be Renamed?


The world’s largest swiss manufacturer of watches, Swatch has undertaken a measure to protect its similar sounding product iSwatch to that of iWatch which has gone into production in small quantities by Apple. The action taken states the use of iSwatch label to iWatch which is too similar to their product, said CEO Nick Hayek, Swatch Group.

Swatch is looking at blocking Apple Trademarks for the name ‘iWatch’ because of their in-house line of watches called ‘iSwatch’. The company officials say they are going to fight the trademarks for iSwatch, but we don’t have any news on how they plan to proceed with their assertion on protecting their label.

Continue Reading