Apple has a new feather in its cap. In Brandz Top 100 2012 report by Millard Brown, it is on Number One position. Brandz Top 100 is an annual study that calculates the brand value of the most popular companies in the world by combining their financial valuations with consumer loyalty and appeal.
Apple is now the ninth most valuable brand in the world. A recent report from Bloomberg has given this ranking to Apple in the list of top 100 global brands.