Apple earns billion from the iAd sectors and the advertisers and the mobile app developers are too happy the way iAd is going.
But now Apple has expressed concern that the ad revenues a will decline in the coming years because there has been huge growth of new apps.
A solution to that has been planned out. According to Apple the decline can be compensated if the viewers spend some more time in mobile apps.
For example Nissam was found quoting that its customers spent an average of 90 seconds with each ad served on iAd, which is ten times longer than the interaction times that Nissan found for comparable online ads. That means higher advertising revenue for Apple and the developers.