The Advertising Standards Authority (ASA) of UK has promised to investigate Apple’s claims of 4G connectivity for the new iPad in the United Kingdom after the Cupertino, California-based tech giant failed to remove all references to “4G” from its UK online store.
Although the new iPad boasts 4G capabilities, they are not available in the UK because there are no 4G networks in UK currently.
This issue is becoming worse because even when the UK does get its first 4G networks later this year, the new iPad would not be compatible with them because it does not support the same frequencies. British customers have realized this and that is why, they are unhappy with Apple’s claims.
After receiving tons of letters of complaint from disgruntled customers, the ASA asked Apple to remove all references to the new iPad’s 4G capabilities from its UK online store. However, weeks have gone by, but Apple is yet to make any amendments to its advertising.
The ASA is now promising to investigate Apple’s “potentially problematic claims.” A spokesman for the regulator said:
If it appears that the problem claims we asked Apple to remove are still appearing, we will investigate these new complaints.
Apple faced similar complaints from iPad users in Australia, who found after purchasing the new device that it was not compatible with the 4G networks in Australia. Apple was forced to remove any references to 4G technology and offered to refund customers who were misled by its advertising.
Source: Cult Of Mac