Weak demand forces Apple to cut iPhone screen orders, according to reports.

All’s not well for Apple, it seems. According to the Wall Street Journal, Apple has cut its orders last month for iPhone5 screens for the first quarter of the 2013 calendar year by roughly half its original target,  a possible sign that demand for the Smartphone is not quite as strong as Apple expected. It has also reportedly trimmed orders for other screen sizes as well.Screen Shot 2013-01-14 at 11.48.51 AM

 

Analysts had earlier predicted that Apple would face challenges selling the iPhone and iPad this year in the face of intense competition from its android powered rivals, namely Samsung, who reported a record profit last quarter.

It seems Apple may need to rethink its next iPhone strategy, as the galaxy S lineup from Samsung has recently stolen the ‘World’s most popular Smartphone’ crown from the iPhone last year, shipping 18 million Galaxy S3 units in the third quarter.

Apple is expected to announce its fiscal first-quarter financial results on January 23. We’ll have to wait and watch how things unfold for the Cupertino giant.

 

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