Will Facebook leave Ping at the altar?

Apple and Facebook were in discussions for 18 months before ultimately failing to come to terms on integrating the world’s most popular social network with Apple’s upstart Ping music service.

Till now the detail of the discussion is not known but the insider reports that Apple may have wanted to build Ping as a music-tracking and sales service on top of Facebook’s social graph. If that’s was done then that could have allowed Apple to get what it wanted out of the relationship like more iTunes and iPod sales without having to build a social network from scratch.

Business Insider notes state that Steve Jobs’ previous assertion about Facebook wanted “onerous” terms doesn’t bode well for near-term reconciliation.

Can Ping be more valuable to you, as whether it could find your friends via Facebook connect?

[ Business Insider]

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