The world’s largest swiss manufacturer of watches, Swatch has undertaken a measure to protect its similar sounding product iSwatch to that of iWatch which has gone into production in small quantities by Apple. The action taken states the use of iSwatch label to iWatch which is too similar to their product, said CEO Nick Hayek, Swatch Group.
Swatch is looking at blocking Apple Trademarks for the name ‘iWatch’ because of their in-house line of watches called ‘iSwatch’. The company officials say they are going to fight the trademarks for iSwatch, but we don’t have any news on how they plan to proceed with their assertion on protecting their label.
Hayek pointed out,
This is the normal procedure to protect your own brand name” and “We react like this for all other brand names that we have protected.
While Swatch is planning to fight their trademarks, Apple has already trademarked the label of ‘iWatch’ in several countries, including Japan, Mexico and Turkey. Kristin Huguet, a spokeswoman for Apple declined to comment on Swatch’s challenge. Apple plans to launch iWatch later this year which is expected to include fitness related functionalities.