WSJ Confirms Smartphone Testing By Amazon

Amazon phone

Earlier this week, we reported a rumor of about Amazon’s preparations to launch a smartphone that will rival Apple’s iPhone. Now the Wall Street Journal(WSJ) has confirmed this news.

WSJ has reported that the retail giant is currently testing the device with its suppliers. The smartphone could enter production as early as the end of this year.

WSJ’s Lorraine Luk wrote:

Amazon.com Inc. is working with component suppliers in Asia to test a smartphone, people familiar with the situation said, suggesting that the Internet retail giant, which sells the Kindle Fire tablet computers, is considering broadening its mobile-device offerings.

Officials at some of Amazon’s parts suppliers, who declined to be named, said the Seattle-based company is testing a smartphone and mass production of the new device may start late this year or early next year.

Like the Kindle Fire, Amazon’s smartphone could take on the smartphone market’s biggest and best devices — such as the iPhone and Samsung’s Galaxy devices because it may become a considerably cheaper alternative to popular smartphones which are very expansive.

However, the smartphone market is already overcrowded. There are plenty of budget handsets already available from several manufacturers. This may pose as a problem to Amazon.

The WSJ’s report does not reveal what Amazon’s handset may have in store. However, it did say that “the screen of Amazon’s smartphone currently being tested measures between four and five inches.”

One advantage the device may have over the iPhone, then, is a larger display. But it is worth noting that if recent reports are to be believed, Apple’s sixth-generation iPhone (nicknamed as iPhone 5) , which is expected to arrive this fall, will feature a larger 4-inch display as well.

Source: Cult Of Mac

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